for some reason you get bogged down, and can't or don't want to,
then hire commission sales people to do it for you..Generally,
women selling this type of service bring back the most sales. And
for all your commission sales people, the going rate should be 30
percent of the total amount of sale. Point to remember: Sooner or
later, you're going to have to hire a full-time telephone sales
person, plus another full time person to make in-person sales for
you--Eventually,free run 3 women, you want workers to handle all the work for you,
and sales people to do all the selling for you--So the sooner you
can line up people for these jobs,nike free run 4, the faster, your business is
going to prosper.
Later on, you'll want a sales manager to direct your sales
people and keep them on track, so try to find a "future sales
manager" when you begin looking for sales people.
Your basic advertising should be a regular quarter page ad in
the yellow pages of both your home service telephone directory
and the business yellow pages. You'll find that 50 percent of
your first time clients will come to you because they have an
immediate need and saw your ad in the yellow pages, so don't
skimp on either the size or the "eye-catching" graphics of this
ad.
A regular one column by 3-inch ad in the Sunday edition of your
area's largest newspaper would also be a good idea. Any
advertising you do via radio or television will be quite
expensive with generally very poor results, so don't even give
serious consideration to that type of advertising.
By far, your largest advertising outlays will be direct mail
efforts. You should have a regular mailing piece that you send
out to your entire business community at least once a month. This
is handled by sending out 200 to 500 letters per day. For this,
you should obtain a third class postage permit or else these
postage costs will drive you out of business.
Your mailing piece should consist of a colorful brochure that
describes your business. It should explain the many different
kinds of assignments you can handle--a notation that no job is
too small or too large--and a statement of your guarantee. Do not
quote prices in your brochure--simply ask the recipient to call
for a quotation or price estimate.
It's also a good idea to list background and experience of the
business owner, plus several business testimonials or/
compliments. You could also include a couple of pictures showing
your workers busy and actually handling secretarial assignments.
The most important part of your brochure will be your closing
statement--an invitation, indeed--a demand that the recipient
call you for further information.
All this can very easily be put together in a Z-folded,nike shox, 2-sided
self mailer. Again, look for a freelance copywriter and artist to
help you put it together. Once you've got your "dummy" pretty
well set the way you want it, make copies of it, and either take
or send it to several direct mail advertising agencies. Ask them
for their suggestions of how they would improve it, and for a bid
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